Why is it Essential for your Business to Own a Mobile App?

Today’s consumers are increasingly becoming smartphone-savvy and in order to have a close interaction with them businesses are seriously considering mobile app development strategy. Moreover, the latest mobile devices are coming with higher in-built memory space and that means your customers can download and retain more apps in their devices. Therefore, let us glance through the below mentioned reasons to find out why is it imperative for your business to invest in mobile app development:

 

Increase customer engagement

Once you succeed in getting your audience download your app, you can keep them engaged with great features of your app. Increase in customer engagement will lead to increase in loyal customer base and thus your business can benefit from customer loyalty.

See Also:-  9 Reasons Why Investing in Mobile App Development is a Smart Business Decision 

Increase brand visibility

Your app will increase brand awareness through word of mouth advertisement. Moreover, your customers would rely on your brand due to their intuitive bonding with your app rather than searching for other brands for the same product or services. 

Increase conversion rate

Your highly intuitive mobile app would generate more traffic to your site and result in higher sales conversion rate. Your mobile app can successfully convert prospects into buyers and thus your sales and revenue would increase.

Improve search engine ranking

Getting higher search engine ranking can be quite difficult for a website but as discussed in previous point – with increased traffic, transactions and brand recognition resulting from your app, there is greater chance for your website to get higher search engine rankings. This in turn would enable you to get more customers and result in your business expansion.

Improve customer service

With a mobile app you will be able to serve your customers in a better way. They can reach you with a single touch and in case of any issues your customers can rest assured of enhanced customer support through the mobile app. Thus, you can build trust and manage customer relationship through your app conveniently.

Personalize user experience

By digging deeper into your app analytics you can know your customers better and use those insights to create personalized experience for your customers like sending them relevant and contextual messages or notifications. You can also give them personalized offers and also reward them with loyalty bonus thus increase happy customers and encourage them to share your brand in social networking sites.

Now, you know why it is imperative for your business to get a mobile app developed even though it involves business investment. Outsourcing your mobile app development project could yield an economic solution for your business.

View more information on Mobile Applikation Spezialist, Mobile Anwendung and Android App Agentur. 

9 Reasons Why Investing in Mobile App Development is a Smart Business Decision

With the advent of mobile there has been drastic change in consumer behaviour over the past few years. You are left with no option other than keeping pace with this change. People want to access everything right from the ease of their handset and to cater to their needs businesses are investing on mobile apps. Find out why this is a wise move by going through the reasons below:

1. Customers have gone mobile

Your customers are already part of the digital revolution and they view your marketing efforts via their smartphones. So it is high time you provide them with intuitive buying experience by creating your own app.

2. Offer on-the-go access

Apps offer buyer’s access to your business even while they are on the go. They can view products, place orders and even access their account information. You too can respond to their requests instantly and your customers would love you for that.

3. Promote social interaction

People these days remain glued to social media platforms. Hence, by integrating social media features in your app you can encourage social interactions among customers and they will spend more time on your app.

4.  Increase sales via service

You can provide your customers’ sought-after information through your app. Customers will appreciate this service and consequently sales will increase.

5. Capture real-time data

It is easy for apps to capture real-time data based on customer preferences and you can use these data to provide them with personalized app experience.

6. Encourage customer engagement

You can provide your customers with personalized offers based on their location and personal information. This would ensure customer engagement and create brand awareness of your business.

7. Arouse interest

By sending notifications to your existing customers about new arrivals you can make them check your app on frequently.

8. Enable to reach younger audience

Young people are more tech savvy and usually remain engrossed with their smartphones. By investing in a mobile app you can reach out to them and increase your business prospects.

9. Enhance convenience

Apps being one stop for all functions like support, service, payment and much more, make customers dependent on it. They ensure business recognition by prospective customers.

Now you know why it is crucial for your business to invest in mobile app development. Hurry! Get in touch with Mobile Application Specialists from India for a cost effective solution because your competitors have done that already.

View more information on Outsourcing Mobile Applikation Entwicklung, Android Applikation Spezialist and iPhone Applikation Entwicklung. This expertise of the author has really been appreciated by viewers.

Learn about the 4 ways Businesses can make the best use of mobile

According to a recent study done in internet usage, it clearly showed that smart phones are the second most used devices to browse the internet, after Desktop/PC. The annual studies also show us that usage of mobile phones is quite significantly increasing year after year.

Well, smart phones are getting quite a lot smarter these days as they have certainly increased the overall functionality, which clearly makes mobile the fastest and the easiest way you can browse the internet and also shop online.

With that being said, if you are still not quite sure whether or not you should have a mobile app as well as responsive website, here in this article I have prepared a list of 4 ways you can use a mobile app for your business.

How about creating a direct marketing channel for your customer base?

If you have a mobile app for your business, it would enable the customer to have access to your business information, online store or even the services at the touch of their fingertips. So, whenever a user will download your app, quite naturally your business logo will easily sit on the home screen of their smart phone, and they’ll be able to see it every time they access their smart phones. More importantly, adding push notifications will do well to your business, send notifications regarding any new features, or some kind of sales or simply any other form of marketing. Mobile Development Experts recommend integration of social media channels on your mobile app  in order to drive the traffic to these platforms and increase your fan base.

Boost Customer Loyalty

Now, having a mobile app for your business will make it quite easier for the customer to access your information, and the rapid and simpler it will be for them, the happier they will be and would also generate more chances of them to return to your app as well as your service again. To integrate such features in your mobile app, I suggest consulting a mobile app development specialist.

Providing a Satisfactory Customer Experience

Well it is important to understand that an app allows you to make the user experience quite swift. If your app doesn’t take much time in loading speed you can expect your user base to increase.  Even if you have a responsive website it won’t be as snappier as a mobile app. Users certainly wants their things to be done quite rapidly and easily and a mobile app can surely deliver on it.

Streamlining the Staff Management

Meanwhile, it is not necessary as well to have an app that is only about your customers, if you happen to be someone that doesn’t have an eCommerce business or simply don’t sell directly to customers, it is advisable to have an internal app. Now, to have an internal app that is specifically for your staff could really help managers as well as the senior staff to simply have a much better overview of things like mainly staff holidays, shifts or the workflow. 

If you are thinking of developing winning Mobile Apps or Outsourcing Mobile Applikation Entwicklung to a Mobile ApplikationSpezialist. You should read the other articles written by the author for tips and tricks related to this.

What are the best practices for outsourcing an app development project?

If your company is in a need for an exclusive or a unique software application, getting it done in-house might be a better solution. But if you happen to run a company that doesn’t have enough employee power, that job could prove to be costly.

Now, there is one solution for the small business is to look into the international markets, where outsourcing could cost really less. For small companies to go with the offshore route, you need to consider certain issues and some fine practices to follow. 

An apt research

To get the software developers from other countries might be a bit harder to vet than domestic companies, but it important to understand that you need to take a small chunk of your time to do it. Do ask the development firm for a standard set of financials that are well verified and also the history of the company and lastly the entire list of customers. You can also select from the list of customers randomly or even ask reliable outsourcers for references, and talking to the past or the current client is very important.

Search for a firm that has local root contacts

Dealing with a local contact does provide a company the much needed peace of mind.  Companies establish small office be it in U.S. or India, and assign sales and the project lead person who is well versed with both English as well as the local language in their development team.

These individuals also tend to know about the IT project work, and can promptly respond to and also interact with their clients.

Don’t start without a non-disclosure agreement

It is quite necessary to understand that you should never start your work without having the development firm (You tend to work with) sign a nondisclosure agreement at the very first place. The NDA (non-disclosure agreement) safeguards your intellectual property that consists of the requirements definition of the software, also the design of the software, and more importantly the software itself. It restricts the development firm from reusing the work that it once did for you to others.

Do not forget including software documentation in the agreement

It really won't do anything exceptional if all you receive from your deal is just a finished chunk of the software. It is important to have the documentation that would help your staff for references when it comes to maintaining the software or simply enhancing it. More importantly, do make sure that everything written on the document should be in your language.

Ask for early proof of concept

If you are working with your development firm for the very first time, it is important to have an early concept model of the software in your given contract. If you know well before how the real thing will look like, it makes things easy for you and your development firm and keeps you both on the same page. If things do start off well, like if you know the concept model doesn’t fall under your standard, you can easily cut the chord in the earlier stage itself or ask Mobile Apps Development Specialist for proper guidance.

If you are thinking of developing winning Mobile Apps or Outsourcing Mobile Applikation Entwicklung to an Android Applikation Spezialist. You should read the other articles written by the author for tips and tricks related to this.